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The Breakdown #3: On writing persuasive & authentic hooks

The art of grabbing attention and keeping it

Hello, it’s Michael here.

In this episode, Darius and I tackle the foundation of captivating writing, which is to create hooks that are both persuasive and authentic.

We explore the nuances of crafting hooks that resonate without feeling manipulative and discuss how the best intros don’t just grab attention but build trust and curiosity.

Also, we’re excite…

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