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The Breakdown #7: On 2025 developments

Odds of success, search trends, AI, staying healthy, and audio content.

Hello, and Happy New Year—it’s Michael here!

Welcome to the first episode of The Breakdown for 2025.

In this special New Year’s edition, Darius and I take a deep dive into the shifting realities of being a creator today. Drawing from our personal experiences, research from our team, and observations about the creator economy, we’re kicking off the year wi…

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